Changing narratives, changing behavior: I am driven by the conviction that sustainable change begins in our thinking. As a German studies scholar and communications specialist, I analyze the hidden narratives that guide our actions – including when flying. Instead of moral appeals, I rely on participatory processes in which we raise awareness of implicit assumptions and collaboratively develop new, contemporary narratives. When these narratives are broadly legitimized, not only decisions but also attitudes – and thus behavior – change permanently.

Organizations and companies I have worked for in recent years: Canon (Switzerland), ETH Zurich, University of Zurich, VIU, Bündner Kantonalbank, Rivella Group, BOLD Generation and others.